WHAT YOU'LL OWN
Outreach and Campaigns
Build and run automated outbound for both YouTubers (email, Instagram, webforms) and sponsors (email, LinkedIn). You know Clay, Apollo, Lemlist, Hubspot, or similar software tools. You understand deliverability and know what a good sequence looks like.
One thing worth noting: selling to YouTubers is nothing like normal B2B. 90% don't have a LinkedIn. Their emails aren't in Apollo. We've built custom tech to solve this, and you'll work closely with our developer to run and improve it.
Pipeline and CRM
Own the CRM. Keep it clean. Know your numbers at every stage of the funnel. You'll handle outreach and booking initially - eventually this gets delegated to an SDR you hire, but you need to know the job yourself first.
Data and Funnel Analysis
You look at the funnel daily and obsessively. Where are we losing people? What's converting? You bring this thinking to every decision and know how to pull answers from a spreadsheet or AI tool. If it's not tracked, it didn't happen.
Sales Calls
By day 90, you're leading calls with new YouTubers and Sponsors. You prep before every call because showing up knowing who you're talking to is just how you operate.
Building the Machine
Everything you build, you document. SOPs, playbooks, Notion. You know when to loop in our dev team and how to write a clear brief for something custom. You build the machine and eventually the team under you to scale Adhesive Media’s sales.
THE RAMP
30 days: Creator email campaigns running. Sponsor pipeline understood. Up to 5 sponsor calls/week. CRM organized.
60 days: 1,000 creator outbounds/week. 8+ creator calls/week. 5 sponsor calls/week consistent.
90 days: 2,000 creator outbounds/week. 12+ creator calls/week. You're leading sales calls. New business system is fully yours.
180 days: 20+ creator calls/week. 10+ sponsor calls/week. SDR hired. Full playbook documented in Notion.
