Assistant Trade Marketing Manager - Partner Brands

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The Opportunity

Reporting directly to the Trade Marketing Manager, this position will support the development and execution of trade marketing programs across the LCBO, TBS, convenience, and grocery channels in Ontario for our partner brands. To be successful in this role, the individual must be a skilled communicator who is organized, reliable, and highly collaborative. Strong project management skills are also required to navigate a complex network of internal and external stakeholders, including Boston Beer Company, agency and procurement partners, and organizations such as the NHL.

Responsibilities

• Assist in the development and execution of trade marketing programs.
• Collaborate with external creative agencies and the in-house graphics team to brief, review, proofread, and consolidate feedback and approvals for displays, in-store signage, and point-of-sale materials.
• Work with external vendors to procure and manage the production of displays, signage, and point-of-sale materials that meet quality standards.
• Manage marketing budgets, including processing and documenting invoices and expenditures.
• Conduct regular competitive market research and gather sales insights to support trade activities.
• Coordinate the delivery of POS materials, trade program assets, and other selling tools to fulfill sales requests and program requirements on time.
• Assist in the development of annual brand plans and semi-annual business reviews.
• Identify and implement process improvements to optimize ways of working and enhance brand performance.
• Lead and participate in special projects as required and perform other duties as assigned.

Skills

• Communication: Consistently deliver clear, concise, and structured feedback.
• Project Management: Ability to organize and engage stakeholders through complex processes related to packaging, promotions, and advertising.
• Creativity: Brings innovative thinking to both what we do and how we do it.
• Analytical Thinking: Strong ability to distill data and insights into strategic recommendations and action.
• Organizational Agility: Ability to navigate a complex network of internal and external stakeholders.
• Time Management: Effectively prioritizes competing initiatives and deadlines.
• Passion: Demonstrates intrinsic motivation to deliver high-quality work.
• Entrepreneurial Spirit: Thrives in ambiguity and embraces an all-hands-on-deck environment.
• Financial Acumen: Experience managing budgets and tracking expenditures.
• Teamwork: Collaborates effectively to support cross-functional goals and colleagues.

• Post-secondary education, preferably with a concentration in marketing.
• 2-3 years of marketing experience; previous experience in trade marketing is preferred.
• Beverage alcohol or consumer packaged goods (CPG) industry experience is considered an asset.
• Ability to travel within Canada and the United States is an asset.
• Experience leveraging artificial intelligence (AI) tools is an asset.
• Proficiency with Microsoft applications, including Excel, Teams, Viva Engage, and Outlook, is an asset.
• Proficiency with Canva is an asset.
• Experience with project management tools such as Workfront and Monday.com is an asset.

Moosehead Breweries is the last major brewery in Canada still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been led by the Oland family since 1867. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What do we offer:

• Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
• Corporate Bonus Program
• Leadership Development Program
• An annual Wellness Reimbursement program
• Maternity/Paternity Leave program
• Mobile Allowance

Qualified applicants are invited to submit their cover letter and resume by 5:00PM EST on Friday, July 31st, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however only selected candidates will be contacted.